WUI CHUN TONG is a clinic offering comprehensive Traditional Chinese Medicine (TCM) diagnosis, treatment, and wellness services. ROLLLL DESIGN assisted in planning and designing their website, with the core objective of integrating the professional trust associated with traditional TCM with the convenience of modern online services. We created an integrated platform combining "online booking, membership management, health e-commerce, and content promotion" to digitally enhance their service efficiency and customer experience.
Main Highlights
Integrated Online Booking System: This is a core function of the website. Patients can book multiple services in one place, including: 1. In-person clinic appointments. 2. Online video consultations for remote health advice. 3. Specific treatment bookings: direct scheduling for therapies like cupping, acupuncture, or medicinal moxibustion. This system centralizes all booking requests, allowing for unified backend management, which significantly streamlines the clinic's scheduling workflow.
Membership Center & CRM SYSTEM: The website features a comprehensive membership system. After registering and logging in, patients can centrally manage the following on their personal page: 1. Booking History: View all past and upcoming appointments. 2. Purchase Records: Check the history of orders for soup ingredients and other products purchased on the site. 3. Member Profile: Update personal contact information. This functionality helps the clinic collect client data for long-term health follow-up and relationship maintenance.
E-commerce Function: In addition to treatment services, the website directly incorporates a "Premium Soup Ingredient" showcase and sales channel, complete with a "Shopping Cart" and checkout functionality. This seamlessly integrates content promotion (e.g., TCM articles) with product sales, opening up new revenue streams.
Content Marketing & Customer Retention Platform: The "TCM Column" provides a space for publishing professional wellness articles, helping to establish authority. Simultaneously, the website incorporates a "Newsletter Subscription" feature, enabling regular distribution of the latest information and offers to potential and existing clients for effective customer nurturing and remarketing.
Result
The new website has successfully deeply digitized WUI CHUN TONG's physical services. The online booking system effectively offloads pressure from the clinic's phone inquiries and enhances scheduling efficiency. The membership system and e-commerce features extend the service scope and strengthen customer loyalty. The website has transformed from a one-way information display page into a comprehensive platform that drives business growth and improves management effectiveness.
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