SHINDO, a Hong Kong-based subsidiary of its Japanese headquarters, aimed to build a real-time, efficient online product catalog for its sales team. Unlike a traditional corporate website, ROLLLL DESIGN developed a platform focused on "craftsmanship presentation," enabling sales personnel to showcase the latest product information to clients anytime, anywhere via their mobile devices, directly facilitating transactions.
Main Highlights
Dynamically Product Hub: The website features clear "Product Recommendations" and "Latest Updates" sections, enabling the branch office to easily update product lines and marketing activities. This ensures that sales personnel always present the most current information.
One-Click Design: A prominently placed "WeChat QR Code" on the page allows sales staff or customers to instantly scan and connect, seamlessly turning browsing interest into immediate communication and facilitating deal closure.
Strengthening Global Brand Connectivity: While serving the local sales team, the platform maintains brand consistency with the Japanese headquarters through elements like the "S-COLLECTION" identifier and the overall visual style, conveying a sense of international quality and reliability.
Result
This website has successfully transformed from an "information page" into an essential "mobile product catalog" for the Hong Kong sales team. It not only solves traditional problems like delayed catalog updates and portability issues but also significantly enhances the professionalism and closing efficiency of sales dialogues through real-time, transparent information display. It has become key digital infrastructure for the branch's expansion in the local market.
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