Main Highlights

• Intelligent Membership System & Dynamic Tiering Engine: We developed the core membership rule engine, which supports automatic VIP tier upgrades for customers based on their accumulated spending. The backend provides highly customizable condition-setting capabilities (such as specifying spending amounts within defined time periods), enabling clients to flexibly design loyalty programs and achieve precise customer segmentation and lifecycle management.
• Flexible Product Management & Personalized Frontend Display: We built a robust product management backend that supports setting independent pricing and inventory for a single product (e.g., a ring) based on different specifications such as color and size. On the frontend, we implemented multi-dimensional display and sorting (e.g., by new arrivals, bestsellers, recommendations) and record browsing history for each user to provide a personalized browsing experience, effectively boosting conversion and repeat purchase rates.
• Automated Marketing Tools & Integrated Customer Outreach: Pop-up & Shopping Credit Strategy: Can be configured to display a pop-up to first-time visitors and grant shopping credit. The rules are customizable (e.g., credit upon reaching a certain spend threshold) and can have an expiration date.