Cedar Maya is a professional consultancy specializing in assisting businesses with entering and expanding into the ASEAN market, particularly Indonesia. They required a new official website to clearly present their complex cross-border services—such as tax, compliance, and investment advisory—and to establish a professional, trustworthy brand image that attracts corporate decision-makers seeking market entry strategies. The task for ROLLLL DESIGN was to build a well-structured, content-rich professional platform that effectively converts potential clients.
Main Highlights
Modular Clarity for Complex Service Display: To address the client's diverse and professional service offerings, we adopted a modular design. Core services such as "Accounting & Tax" and "Investment Advisory," along with the business journey stages "Pre-establishment, During Establishment, Post-establishment," were visually presented in distinct sections. This structure allows visitors to quickly gain a holistic understanding of the company's service scope and delve deeper into specific areas based on their individual needs.
Content & Conversion Design for Driving Business Inquiries: The website goes beyond service presentation by consistently sharing professional industry regulatory analysis through the "INSIGHT" section. This type of in-depth content effectively establishes the brand's thought leadership. Furthermore, we placed clear calls-to-action within key service areas, guiding potential clients with specific needs to take the next step—transforming content value into business inquiry opportunities.
Responsive Experience Ensuring Seamless Cross-Device Access: The website employs responsive design, ensuring that corporate clients receive a complete-information, meticulously structured browsing experience whether they are conducting in-depth research on a desktop computer in the office or browsing on a mobile phone or tablet while traveling. This preserves the accurate communication of the company's professional image.
Result
The completed website has successfully become Cedar Maya's professional digital business card and operational hub. It not only systematically and authoritatively showcases the company's core services and expertise but also, through its clear information architecture and conversion pathways, effectively filters and attracts high-quality potential client inquiries. This directly supports its business development and market expansion objectives.
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