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CBS MEDICAL

Project Type One Page Website Design
Client CBS MEDICAL
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CBS MEDICAL is a reputable, long-established medical supplies supplier that has been rooted in Hong Kong since 1995. To strengthen its professional image of serving public hospitals, private hospitals, and elderly care rehabilitation institutions, and to clearly showcase its unique service model that integrates "medical products" with "social worker support," ROLLLL DESIGN planned and developed a new official website for them.

Main Highlights

  • Parallel Presentation Framework for Dual-Core Services: The website homepage uses a modular design to clearly present the company's two core business pillars side-by-side: "Professional Medical Equipment" and "Reliable Support Services." This structure enables institutional clients, such as hospitals and elderly care facilities, to quickly grasp the comprehensive advantage of its "Product + Service" model, highlighting its differentiated positioning compared to pure product suppliers.
  • Visualized Reinforcement of Professional Reputation: The website places key credibility information such as "Established in 1995," "Rooted in Hong Kong," and "Major clients include the Hospital Authority..." in prominent positions on the first screen and within the company overview. By highlighting its long history and authoritative client base, we establish a strong sense of professional trust from the very first moment of digital contact, which is crucial for securing inquiries from institutional clients.
  • Clear Product Categorization & Customer-Centric Content Organization: The website categorizes products into intuitive groups such as "Hospital-Grade Surgical Instruments," "Rehabilitation and Nursing Supplies," "Wound Care," and "Mobility Aids," aligning with the search habits of healthcare procurement staff. Simultaneously, the site's content consistently reinforces its positioning as serving "public hospitals, charitable organizations, and elderly care units," ensuring the information is highly relevant to the needs of its target audience.
  • Streamlined Contact Guidance for Institutional Clients: As a website primarily serving professional institutions, we have placed a clear "Contact Us" section at the bottom of the page, once again emphasizing the types of clients it serves. This design aims to seamlessly guide institutional decision-makers with procurement or service needs from browsing to the inquiry stage, completing the final step from information delivery to business conversion.

Result

The new website has successfully established Po Shun Medical Supplies Limited as a long-standing, comprehensive, and highly reliable partner in the healthcare industry. The site not only clearly communicates its unique business portfolio but also strengthens its professional authority in the B2B market through a rigorous content architecture.

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